AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Music & Podcast Apps on iOS in Australia
A look at the performance trends for top music and podcast applications on the iOS platform in Australia during the fourth quarter of 2020, examining downloads, revenue, and active users.
In the fourth quarter of 2020, Australia saw significant activity in the Music and Podcasts category for iOS apps. Sensor Tower's data provides insights into the performance of the top applications in this space.
YouTube Music showed consistent revenue throughout Q4, peaking at around $109K in the week of December 21. Downloads hit a high of approximately 14K in the same week, while weekly active users saw a slight decrease from 585K in early December to 540K by the month's end.
SoundCloud: Discover New Music also experienced a stable revenue stream, with a peak at nearly $48K during the last week of November. The app's downloads reached over 10K in the final week of December, and weekly active users hovered around 900K throughout the quarter, with a slight drop as December closed.
TuneIn Radio: Music & Sports had a more modest revenue performance, with the highest being around $11K in the weeks of November 23 and December 21. Downloads saw an uptick at the end of December, reaching nearly 3K. Active users showed growth in the same period, from 3.7K to 4.7K.
Spotify - Music and Podcasts had varying revenue, with peaks of approximately $9.8K in the weeks of November 23 and December 21. The app saw a significant spike in downloads to around 69K in the week leading up to Christmas, while active users remained above 3M for the majority of the quarter.
TIDAL Music: HiFi, Ad-free saw its revenue increase towards the end of December, reaching nearly $6.7K. Downloads for TIDAL peaked at over 1K in the week before Christmas, and active users showed a rise to 9.2K in the same week.
For more detailed insights and data on app performance, Sensor Tower's platform offers comprehensive analytics and reporting.